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How to Convert Your Skills and Expertise into Goldmines

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Posted on : 30-09-2011 | By : Lynn | In : Affiliate Marketing, Blogging, Second Career
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In my previous post - Laid-off Professionals: Discover Your Lifetime Goldmines, I talked about the several goldmines that the laid-off professionals might possess but do not know how to fully utilize them. In this post, I will highlight some of the ways that you can use to convert them into life-time goldmines which might become your next satisfying career.

Blog
Thanks to the information technologies, you are now given many new and various platforms of finding new career opportunity at the comfort of your home and the blog is one of them. Blog has become very popular these days as it allows you to share and showcase your knowledge, skills and expertise to the public easily. If you are not aware what is a blog, check out the video here.

The blog is generally used to share passion, hobby, knowledge, experience and solutions to problems so there are many specific blogs created for specific topics. The blog is a convenient platform to attract customers; easy to set up and cost little compared to a physical shop or office – it is also like a virtual shop and a knowledge sharing center. Blog has interactive interfaces which allow you to connect with your visitors easily and it also has comment features that allow visitors to leave comments and interact with one another.

This is an efficient platform that you can utilize to generate life-time goldmines by sharing your insights, experiences, common problems and solutions faced in your profession. Format them into interesting and inviting content then put it on the blog. The main benefit of the blog is it will help to draw visitors from all over the world which may eventually become your loyal fan. This will not only help to raise your profile but also build your reputation as a thought leader. You can then leverage your reputation and expertise to become a paid consultant or coach.

Affiliate Maketing
Once you have a blog with an inviting content, you can further monetize it with affiliate marketing. If you want to find out what is affiliate marketing, check out the successful internet entrepreneur Joel Comm’s video on its definition.

This is an excellent way of getting life-time goldmines because it does not require huge investment in inventory, customer services, logistics or billing to sell product or service at your side. How the affiliate marketing works is that you just find some relevant products or services from the affiliate merchants that would complement your blog’s content then refer them to your visitors. If any of your visitors bought any products or signed up for any services, you will get commissions from the merchants. It is probably one of the easiest and safest ways to find your life-time goldmine when compared to other methods.

Information Product
Information or digital product has become a highly popular product in this information age; this is a good news for you as you have a wealth of knowledge, skills and expertise to share. You can now convert them into highly desired information or digital products that people demand such as an eBook, how-to guide, tutorials, home-study course, online course or continuity programs. This is by far the most popular and new way of earning in the new information age.

Creating an information or digital product may take considerable times but it is definitely worth the effort and times as it will give you the long-term income just like earning royalty from a book.

Online Video Training Course
Similar to information or digital product, online video training course has become another great way to market your expertise. It is considered more effective than a normal eBook because of its multimedia elements. People generally learn faster and better though multimedia elements such as animation, images, audio and video as it engages all senses while learning. Furthermore, reading static information product like an eBook on the computer can cause eyes strain so using video as an online training course is a preferred choice by many people now.

Online Membership Site
To achieve life-time goldmine, you have to have life-time recurring income and one of the best ways of achieving it is through building an online membership site. You can build an online membership site based on the knowledge, skill and expertise you already know and offer continual membership subscription to your blog visitors. It can be a monthly or yearly subscription but in order to make your members stay forever, you have to ensure constant stream of new contents from your membership site.

Packaging the online video training course into the membership site can be a good idea. You can break the course down into several modules and let your members choose to learn at their paces. Once you have established a reasonable base of members, you can add in a discussion forum so that members have a venue to discuss what they have learnt and exchanged ideas. If the discussion forum can grow into a active online community, it can become your another goldmine as it helps to generate content, feedback and ideas for your future training courses.


The above are some of the ways that you can use to convert your skills, knowledge and expertise into life-time goldmines. You can use the above methods individually or combine them together to achieve your objectives. I hope the above will also give you an idea that a new career opportunity can be created without the need for another job hunting. Now you already know the methods of achieving it, the next step will be knowing the exact steps of achieving it.

As each of the methods is quite a specialized topic; I will discuss each of them in details in future posts so remember to check back for more.